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All the world is nuts about
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VIP Exposed! Admits to Vegan Accusations
Although our name sported the word "vegetarians," all of our features and stories promoted a vegan way of life. In 1999 when we traveled to a food show and asked if a product was vegan, we were often greeted with a blank stare. That same question asked today would elicit a knowing response. Times have changed. Vegan has come into the mainstream. One example is the success of Kathy Freston's book Veganist.
In our Great Produce Hunt farmers' market reports we have extolled the merits of fresh fruits and vegetables while ignoring the carnivorous food offerings. In one instance we were ecstatic about a farmers' market operated in the parking lot of a Seventh Day Adventist Church that permitted only vegetarian food to be sold there.
Our Vegetarian Basics 101 and The Road to Vegetaria both present tips on following a vegan lifestyle, even though the titles do not suggest that intention. Again, we use "vegetarian" generically because the term is more familiar to people. We write this message not to announce a change in policy, but to explain a change in labeling. Starting this month you will notice some small changes. Our homepage announces, "A Los Angeles Vegan Web Magazine." The word "Vegan" replaces "Vegetarian." This is now "A Nonprofit Vegan Service Publication." Our homepage welcome paragraph now refers to the "vegan community" and "vegan resources." To those who might ask, "Why not become 'Vegans in Paradise'" we say that we have established a brand name recognized around the world. We proudly boast about our over 100,000 visitors monthly with over 1 million hits. The information we will continue to provide is the same as always--it will be just as useful to vegetarians as it is to vegans. The focus of the content has not changed, just some of the labeling. As always, Vegetarians in Paradise will continue to be your source of vegan enlightenment.
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