All the world is nuts about
What's in The Nut Gourmet
As we light the thirteenth candle on the VegParadise Birthday Cake and embark on our fourteenth year of publication, we reflect on the challenging experience of publishing a monthly internet magazine for our staff of two who function as webmasters, researchers, writers, and editors. The experience has been labor intensive but quite rewarding, though not monetarily. Even though we are listed as a dot com, we are strictly nonprofit and not a commercial site.
We are especially gratified that we are able to reach such a wide audience. Our email inbox is continuously filled with questions and congratulatory comments from people in 198 nations around the globe who visit our web magazine. We decided to share a few of the heartwarming messages we have received since last January:
hi,
you rock!
i love you guys!!
I'm gonna use some of your articles to convince people to go veg, 'cause many people don't listen to a 12 year old vegetarian, many think i'm a hippie, and i'm proud of it.
you guys rock!!!
a sax playing 12 year old
C.W-J
You guys are amazing, too, you know, for all you do and all those you reach, whether you know them or not. How many folks have read or heard or seen something from you that changed their perspective? I believe we can make this world a "paradise" and you two do that and have done it for years! You are making the world better by every word, every newsletter and every recipe. WAY TO GO!
L.S.
Hello Zel,
Wow! This is what I call personal attention!!! I really, really, really appreciate your willingness to share your knowledge.
Perhaps this is my window to make an important life change. In my heart I have always wanted to be a vegetarian, but am hooked on animal flesh. I feel like a cannibal, but I don't know know any other alternative. I feel physically awful when I don't eat meat, chicken, fish, etc.
Incidentally, I do want to subscribe to your magazine. I have a lot of confidence in you to steer me in the right direction. How do I subscribe? Thanks again. I hope you can also give me a few hints about how to become a vegetarian.
M.W.
Dear Aunt Nettie,
I cook. I teach my kids to cook. I teach my friends to cook. I own a market and no one in my town seems to know how to cook so I am teaching them, too.
I'm wondering, have you a cookbook? Have you considered putting your precious thoughts to paper and sharing with the world? It'd be a simple as printing your articles and stapling the corner.
Yes, I can do that--but that's not right if you already have one in print. If so, I'd like to buy a dozen and offer them for sale in my market. I'd gladly give the proceeds to a charity of your choice if you care. Not the best way for me to make a nickel, but if I wanted money, I'd a stayed practicing law. (yes, was one of those--forgive me)
Kindly let me know your thoughts.
Thanks
T. L.
Hi -
I started subscribing to your newsletter a couple of months ago. I forget how I found you guys, but I am so glad I did. There is so much useful information to be had. I have been vegetarian for 28 years (I ate fish occasionally) and vegan for the last 7 years. I live up in San Luis Obispo county, but refer to your list of sources whenever I am down in the L.A. area.
Keep up the good work, this really is a great website.
S. B.
Dear Zel and Reuben:
I`ve just been reading your latest issue of Vegetarians in Paradise, and I'm interrupting my reading to let you know how thoroughly grateful I am for all the amazingly interesting stuff you manage to pack into every single issue.
I find your article on the behaviour of prisoners being affected positively by a vegan diet to be especially compelling reading...
A million thanks once again.
Love,
C.R.
Good job guys.
Amazing amount of love and passion.
I wish you all the best in 2012.
You have filled my life with a richness that comes with choice and at 50 the luxury that is a second chance.
Your website has enriched my life....
Have a Fabulous Holiday Season......
Enjoy,
K. M.
And there were many more that gladdened our hearts and made us feel that all of our efforts in producing this publication were worthwhile and appreciated.
How It All Began
When we began our online magazine in January 1999 with a do-it-yourself, homesteaded website on Angelfire.com, we did not think of producing an international publication, but had as our goal to become a public service resource for the Los Angeles vegetarian community. We started with these features:
In late summer 1999 we received an offer of sponsorship from VegSource that we gratefully accepted. In August we secured our domain name www.vegparadise.com, and on September 1 made our debut. By then we had added three new features:
During our second year we added a number of new features and found ourselves listed by all the major search engines. At that time we realized that Vegetarians in Paradise was no longer a local Los Angeles web site, but had become a destination for people all over the world. Our readership now blankets six continents.
And Then our Duet Year
In 2000 we began to collect honors. Britannica.com listed Vegetarians in Paradise as one of "The Web's Best Sites" in the vegetarian category. Suite101.com selected our site in their "Top Five Web Sites" in the "Vegetarian Cooking and Lifestyle" category. Their annotation states, "Based in L.A., but a great resource for anyone, this site contains tons of info, including a list of airline vegetarian offerings, a great Vegetarian Basics 101 section, vegetarian restaurant reviews in L.A., tons of links, recipes, cookbook reviews-- wow!"
Many of the features added during the year 2000 have broadened our content beyond the Los Angeles area and have increased our readership. These additions included:
The Baby Reaches Triple Time
During 2001 we continued in our efforts to make Vegetarians in Paradise more attractive, easier to use, and more informative. Recognizing our international readership, we made all of our recipes more accessible to our foreign visitors by including metric equivalents for the ingredients. Instead of an alphabetical listing, the Recipe Index is now by category.
Four new features were added.
A Quartet of Years of Service
In 2002 we we added The Road to Vegetaria (vegan substitutes for common animal products). We gained national recognition by being mentioned on the USDA Food and Nutrition Information Center's Vegetarian Nutrition Resource List. Vegetarian Basics 101 appeared as a web resource for "General Information on Vegetarian Nutrition" while The Road to Vegetaria appeared as a web resource for "Vegetarian Cooking and Foods."
Our investigative reports in News from the Nest were attracting national attention. Our story on the Burger King Veggie Burger, published in our April issue, was read by almost 10,000 visitors by the end of the year. During 2003 it added 5,000 more readers and still gained readers in 2007.
Other stories like the Tropicana juice colored with insects, Quorn mold sold as food, nondairy creamers that contain dairy, and vegetarian prison food are still being read by thousands.
That same year we helped make life easier for our readers wishing to cook grains and beans by adding our Beans and Grains Cooking Charts.
A Quintet of Annums
In 2003 we proudly responded to a request by University of Toronto researchers to include our recipes in their study of the Portfolio Diet as an effective means of lowering cholesterol without drugs. Our biggest boost came that year when we received a special Certificate of Tribute from the Los Angeles City Council.
During the year we added three features:
- Protein Basics (an essay designed to answer the question: How do you get your protein?)
- Vegetarian Holiday Meals (menus and recipes for those special occasions)
- Using Your Bean (descriptions of different beans with recipes and their importance in a diabetic diet)
Our readers have caught the spirit by responding enthusiastically to our holiday meals. One of the holiday meals, A Vegan Halloween Party, was featured on the Librarians' Index to the Internet and brought thousands of visitors to our magazine in succeeding years. In 2005 we followed up with A Bewitching Halloween.
Reaching the Quintet Marker
In 2004 Ask the Vegan Athlete made its debut. In this feature Ironman Brendan Brazier responds to questions relevant to vegan athletes.
During the year we gave permission to the Sierra Club to reprint our Los Angeles Vegetarian Restaurants in their Southern Sierran publication. We continued to update our databases as we added to the magazine's knowledge base.
Columnist William Safire brought us to national attention in 2005 when he quoted from our Donald Watson 24 Carrot Award interview in his article on the word "vegan" in the Sunday New York Times Magazine, January 30.
A Sextet of Information
In 2005 we proudly added one new feature, The Nutty Vegan, the working title for Zel's cookbook scheduled to be published in the spring of 2006. This page has included recipes, quotations. nut facts, and health information, Now renamed The Nut Gourmet, to reflect the new title of the book, the page has additional information about the book and purchase details as well as reviewers comments.
During the year we researched and printed three stories about Emes Kosher Jel and their fraudulent efforts in marketing their Kosher Jel they claimed to be vegan. We paid for laboratory tests that proved the product contained more than 50% animal ingredients. Our letter to the Illinois attorney general led to the company declaring bankruptcy and going out of business.
Gannett News Service made us quite proud when they featured our magazine in an article about web resources for a "turkey-less Thanksgiving." Their story read:
- "Hip vegetarians in the Los Angeles area log on to www.vegparadise.com, an online resource for vegetarians in Southern California. But you don't need to live in Los Angeles to check out their trendy ideas for preparing a turkey-less Thanksgiving. From their home page, Click on 'Experiencing a Vegan Thanksgiving to Remember,' Revisiting a Vegan Thanksgiving,' or A Special Thanksgiving Feast.' Each story includes recipes."
Playing the Septet
With excitement and trepidation, we began 2006 by introducing our Vegetarian Survival Kit that spotlights our readers' suggestions on preparedness for emergencies and disasters. The project follows up on a suggestion by one of our readers. By the end of the year over 30,000 people, hopefully, had obtained information to help them be better prepared for the next disaster.
We were also honored to be featured in a Gannett News Service column called Versatile Vegetarian. In the story, writer Liz Kohman described the beginning of Vegetarians in Paradise and gave information about Zel's cookbook, The Nut Gourmet. The story also contains a Hazelnut and Mushroom Curry recipe from the book.
In November 2006 we received an email from Stephen Morris of Green Living with a request to reprint one of our articles:
- "You folks have done a great job with the article on garlic that appears on your website. I'd like to request permission to reprint all or part in an upcoming issue of Green Living and our related websites and book projects.
"Green Living is a small independent publication that serves "friends of the environment" in our local area. We've recently selected garlic as our graphic symbol."
When we received the book The New Village Green in 2007, we opened it to find this statement from Editor Stephen Morris: "You'll find garlic lore and legend in tasty factoids throughout the world of The New Village Green. It's our vegetable of default. Why have white space when you can learn something new about one of nature's most intriguing creations … garlic! Garlic information was provided by Zel and Reuben Allen, publishers of Vegetarians in Paradise, a monthly internet magazine (vegparadise.com)."
As we thumbed through the book, we found 26 pages that featured garlic quotes from our VIP article, "Garlic--Stinking Rose or Revered Medicine." All were shaded gray with the white garlic symbol. They ranged from small boxes to an entire page. The full story can be found at http://www.vegparadise.com/news71.html.
Significant changes and updates occurred during 2007. For the benefit of our Los Angeles readers we added two new features:
Our nutritional information was enhanced with one major addition:
- Calcium Basics (Calcium questions answered by respected authorities)
Just when we thought the Emes Kosher Jel affair had been laid to rest in 2005, CNBC producer/reporter Elizabeth Jensen reopened the investigation that led to "A Puff Piece," a report on CNBC that initially aired in May 2007. Our few minutes of fame occurred when we we appeared on the program to discuss our role in the Emes matter.
Into the Nonet
In 2008 we headed toward that magic tenth birthday. Our readers may not have noticed the redesign of the website because the changes were very subtle. We are grateful to Eric Brent of Happy Cow for his time, expertise, and effort in making these changes posssible. This revamping now allows our readers to bookmark any of our features, an impossible task previously. The new format allows us to change our table of contents and our footnote links with ease.
The year began with a barrage of visitors on January 8 when BoingBoing, a website that describes itself as "a directory of wonderful things," decided that our Vegetarian Survival Kit was worthy of mention.
BoingBoing Editor David Pescovitz began the survival entry by writing, "Vegetarians in Paradise has a [Vegetarian Survival Kit] page outlining what a vegetarian might need in his or her survival kit to prepare for hurricanes, earthquakes, tsunamis, terrorist attacks, or the coming apocalypse. Some of the suggestions are from a book that sounds like a lot of survivalist fun, titled Apocalypse Chow: How to Eat When the Power Goes Out. The majority of tips come from the site's readers." Other blogs picked up the posting that brought thousands of readers to our website to read "snarky" comments by people who hate vegetarians. For more information, see http://www.vegparadise.com/news73.html
What a surprise to find that a review of our publication on Yelp, a social networking, user review, and local search web site reaching over 10.6 million people each month! The reviewer wrote the following complimentary remarks:
"This site is Vegetarian Central! Not only is it a source for all the veg restaurants in the greater L.A. Basin area, it's a source for: organic foods of all types and where you can get them; recipes; nutrition information; L.A. resources (eateries, markets, veg yellow pages, farmer's markets); book reviews; directories; environmental activism and even spirituality. If you're a vegetarian or are thinking of investigating vegetarianism, this is your starting place!"
During 2008 we did major revisions of the following nutritional information pages:
- Vegetarian Basics 101 (information on how to become a vegetarian)
- Protein Basics (an essay designed to answer the question: How do you get your protein?)
- The Road to Vegetaria (vegan substitutes for common animal products)
We also made major revisions on the following databases:
- Heirloom Gardening (benefits of preserving ancestral varieties of plant seeds as well as websites, books, and organizations engaged in seed preservation)
- Vegetarian Associations Directory (a database of vegetarian organizations listed by states)
Zel hit the radio airwaves for interviews about her book The Nut Gourmet. John Schumacher, co-host of the "Potluck Cafe" on station WTMA in Charleston, South Carolina, wanted her to share her expertise on nuts. Louie Free of station WASN in Youngstown, Ohio, interviewed her to find out more about the health aspects of nuts as well as her role in publishing Vegetarians in Paradise. Free also included her recipes in his blog. Zel made three appearances on Free's program, "Brain Food from the Heartland."
More than 6000 people each month now access our most popular page, Los Angeles Vegetarian Restaurants. Other pages that receive a large number of hits are Protein Basics, Recipe Index, and Vegetarian Food Companies, all averaging between 3,000 and 4,000 visitors each month. By the end of 2008 our readers could find over 1000 entries in the Recipe Index. The restaurant listings have become the most accurate, up-to-date information source for Los Angeles vegetarian restaurants on the internet. Not only do we meet people who tell us they constantly use this page for suggestions on where to eat, but we also are thankful to the many readers who email us information about restaurant closings and new restaurant openings.
Closing Out the Decade
During the last year of the first decade of the 21st Century we found ourselves swept up into the social networking maelstrom. In June we sent out our first "tweet" and have a sizable number of people who choose to receive our less-than-140-character Twitter messages. We realize we'll never have as many followers as Ashton Kutcher or President Obama, but we are enjoying this way of keeping in touch with our readers.
Our Facebook page debuted on the net in December and is slowly accumulating fans. The photo albums contain pictures of Zel's culinary creations on Vegetarians in Paradise and in The Nut Gourmet.
In January Zel inaugurated her NutGourmet Blog that, of course, focuses on her interest in nuts. The blog is a potpourri of nut recipes, facts, quotations, and nutrition information. The blog features Nut Traditions in Afghanistan, Nuts in the Bible, nut studies, and color photos of Zel's recipes. It is linked to Vegetarians in Paradise as well as Facebook and Twitter.
Recognizing that our Airline Vegetarian Meals database was no longer relevant in this era where many domestic airlines no longer offer special meals, we sadly removed this page from our magazine. What was once one of our most popular features, this page no longer had much value to flyers within the continental United States.
During the year Zel again was interviewed on the Louie Free "Brain Food from the Heartland" radio show WASN AM 1500 in Youngstown, Ohio. She also was interviewed by Lisa Henderson on Veggin' Out . Her recipes were reprinted regularly on Health World Online.
In September reporter Clare Sayas interviewed us for the story "Veganism provides healthy LA lifestyle" that appeared in the USC Daily Trojan. "To people like the Allens, the conscious decision to nix animal products from their diets is a form of personal expression," she wrote. "Citing animal activism, a greener way of life, and morality as reasons to become vegan, the couple also noted a more pronounced societal consciousness about the origins of food within the past decades."
HealthCastle.com, "The largest online community run by registered dietitians," reprinted Zel's recipe for Beetcakes. For Thanksgiving 2009, Physicians Committee for Responsible Medicine again featured her recipe with photo of the Thanksgiving Torte. Perhaps, it may become an annual tradition.
The most unusual reprint request came from Japan. Students wanting to enter a Japanese university will have to read an excerpt of Garlic's Mystical Powers from our article, "Garlic -- Stinking Rose or Revered Medicine," to demonstrate their proficiency in English.
Beginning a New Decade
Our twelfth year of publication began with an unhappy thud. We were blocked from communicating with our slightly more than 1200 subscribers because we were labeled as spammers by our own internet provider and other email services. We described our dilemma in our article Vegetarians in Paradise Encounters Spam Blockade. As we related in the story, we had to turn to a paid email service to be able to reach our readers to inform them about our latest additions. Instead of being a complete downer, hiring the email provider resulted in the subscription box that now appears on every page of our magazine. This visibility brought us to almost 7000 subscribers as we entered 2011.
During 2010 Vegetarians in Paradise went viral with over 800 followers on Facebook and more than 300 following our Tweets on Twitter. We're not in Lady Gaga's league with over 7 million followers on Twitter or Barack Obama's more than 6 million, but we're gaining on them.
In January we received two requests to reprint or cite articles that we published. One was our story "Tropicana Is Bugging Your Juice" in the book, Please Don't Cry Mother Gaia. The other request came from the Conucopia Network of New Jersey to reprint our review of The China Study.
In an effort to improve the health of members, the editor of the monthly publication of the United Methodist Church in Oakland, California asked our permission to use some of our recipes that would appear in a column called "Soul Food Vegetarian."
Healthy Theory blog celebrated Saint Patrick's Day with the article "Awesome Irish Recipes For Vegetarians." The blog linked to our story Erin Go Bragh and That's No Blarney that contained a full menu for the holiday including Zel's recipes for a hearty Potato, Onion and Leek Soup made with vegetable stock and an Irish Soda Bread that uses unsweetened soy milk in place of the traditional buttermilk.
Readers across the country could join Zel's culinary journey across Afghanistan with her article "Camels and Caravans: from Afghanistan to the Vegan Table" that appeared in Issue 1, 2010 of the Vegetarian Journal. The story featured vegan versions of seven traditional Afghan dishes. Her article has been featured on Vegetarian Resource Group website during 2010.
Taste TV, aware of our listings of "Los Angeles Vegetarian Restaurants," sent us an email inviting us to contribute a quote and a photo for their 1st edition of their guidebook, The Cafes of Los Angeles: A Guide to the Sights, Sounds and Tastes of LA's Cafe Society.
Exciting and quite flattering was a request by Cengage Learning to reprint our article, "Dirty Dozen May End Up on Your Dinner Plate." The article will appear in their publication At Issue: Is Organic Food Better?
In November we responded to reporter Susan Kuchinskas who was looking for alternatives to the Thanksgiving turkey. "Thansgiving Torte and Mushroom Gravy" was featured on the website Family Goes Strong.
with a link to the NutGourmet Blog.
Heather Mills gave us a terrific Christmas present with her comments in the Vegetarian Star article "Heather Mills Christmas Dinner Tips and Ideas for Every Holiday."
"When a site like Vegetarians In Paradise has recommendations for every major holiday of the year, you don't even have to bother searching for recipes.
"The Dreaming of a White Christmas menu gives recipes for dishes like vegan Holiday Snow Quiche with Broccoli Garlic Sauce, Steamed Green beans with Water Chestnuts, and Winter Wonderland Coconut Pie with Raspberry Sauce or Sugar-Plum Spiced Nuts for desserts.
"And if you're celebrating another holiday during this time of year, like Kwanzaa, there's advice here too. You may be tempted to double holiday dip and celebrate twice in December with African peanut stew, pumpkin soup and mustard greens with tempeh bacon.
"For New Year's ideas, Halloween, Mother's Day and even Cinco de Mayo, visit Vegetarians In Paradise."
SupremeMasterTV devoted an entire day filming Zel and Diana Friedberg preparing a special vegan Hanukkah dinner. Featured in the film were Stuffed Cabbage, Potato Latkes, Tofu Sour Cream, Pear and Cranberry Compote, and Chocolate Wafers.
The broadcast was divided into three fifteen-minute segments shown prior to and during Hanukkah. The three segments are archived on Supreme Master TV and found their way to Youtube. Links to those videos are now available by visiting http://www.vegparadise.com/cookingwith1312.html
Lucky Thirteen
Our thirteenth year was far from unlucky. By year end we had increased our number of subscribers to 10,700. During the month of November we were delighted to learn that we had surpassed 2 million hits during that month. Our visitor total for the year exceeded 1 million, and we were averaging over 100,000 visitors monthly.
In the social media world there are over 1625 people on Facebook who like Vegparadise while over 1000 people follow us on Twitter. On Twitter there are almost 50 lists that include our postings.
In the spring of 2011 we were ecstatic when Book Publishing Company accepted Zel's vegan cookbook for publication in 2012. The working title is Gone Vegan for the Holidays.
Zel also made news when in August Vegetarian Journal published her article "Chile Sin Carne" that featured vegan versions of classic Chilean dishes. She will appear in the magazine again this year with the "Mushroom Tale Reveals a Surfeit of Tasty Health Benefits." She has continued to submit articles and recipes to HealthWorld Online
Health World Online.
She began submissions to the website in 2009.
In September, Zel was featured in an examiner.com interview that was prompted by our free vegan cooking demonstration at the La Galeria Gitana, an art gallery in San Fernando, California. In the interview Zel discussed the nutritional value of nuts in connection with her book, The Nut Gourmet. She also explained our transition to veganism and the health benefits that have occurred for both of us.
OnlineDatingSites.net included Vegetarians in Paradise in the article "25 Online Resources for Making a Romantic Dinner." The entry read, "Vegetarians In Paradise--If you are cooking for a vegetarian, but aren't as knowledgeable on the subject as you could be, Vegetarians in Paradise features articles covering not only recipes but breaking news and information on the ethical, scientific, environmental, and physiological motives behind taking on a vegan or vegetarian diet."
To emphasize we're truly an international publication, Viet Nam An Chay, a vegan website in that country, lists us as a resource.
Keep in Touch
As always, we depend on feedback from our readers to add new features and improve on existing ones. Don't hesitate to email us. We love the comments, suggestions, and kind words we receive from you. Your notes of praise we receive almost daily are very heartening and spur us on to make this publication even better.
Once again we want to express our appreciation to Jeff and Sabrina Nelson of VegSource for their kindness and generosity that provide the opportunity for us to reach this vast audience. We never imagined it would be possible.
Health and Joy,
Zel and Reuben Allen
Vegetarians in Paradise
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